C00637-2024

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Feb 7, 2024
2. SEC Identification Number
CS201503014
3. BIR Tax Identification No.
008-961-476-000
4. Exact name of issuer as specified in its charter
FRUITAS HOLDINGS INC
5. Province, country or other jurisdiction of incorporation
QUEZON CITY, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
60 CORDILLERA ST. COR. E. RODRIGUEZ SR. AVE. QUEZON CITY Postal Code 1113
8. Issuer's telephone number, including area code
(02)884209447
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
FRUIT 2,133,680,000
11. Indicate the item numbers reported herein
ITEM NO. 9- OTHER EVENTS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Fruitas Holdings, Inc.FRUIT

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Ling Nam Accelerates Expansion with 3 New Stores in Quezon City, Makati and Caloocan
Background/Description of the Disclosure

Manila, Philippines – February 7, 2024 – The leading operator of multi-format food and beverage stores, Fruitas Holdings, Inc., traded on the Philippine Stock Exchange under the symbol FRUIT, is off to a great start as it opened three new Ling Nam restaurants across three major cities in the Metro Manila – Quezon City, Caloocan City, and Makati City. This strategic expansion underscores Fruitas Group's commitment to providing quality dining experiences and strengthening its presence in the industry.

The inauguration festivities commenced with the ribbon-cutting ceremony at Ling Nam's newest establishment in Ziti Center Mall, Caloocan City, on January 3, 2024. Located at the Upper Ground Floor, Ziti Center Mall, 7th Ave., this Ling Nam outlet operates from 7:00 AM to 11:00 PM.
Boasting a private room for meetings and intimate gatherings, along with a seating capacity of 48, the restaurant exemplifies Ling Nam's dedication to enhancing customer experiences.

Continuing the momentum, Ling Nam proudly opened its doors in Ever Commonwealth, Quezon City, on January 15, 2024. Positioned at the Ground Floor, Calle Bistro, Don Antonio Road, this location caters to families and patrons seeking quality dining options in a vibrant atmosphere.

Ling Nam also expanded into the heart of the financial district, Makati City, with the launch of Ling Nam Noodle Bar, a redefined experience for Ling Nam, at The Grid Co-Living, Yakal corner Lumbayao & Bakawan Streets, San Antonio Village, on January 24, 2024. This modern and inviting space promises a fresh dining experience for Makati's diverse consumer base.

Since Fruitas Group’s acquisition of Ling Nam, Fruitas has continued to innovate by introducing additional formats for Ling Nam. In addition to the original Ling Nam since 1950 format, Fruitas launched Ling Nam Express, Ling Nam Noodle Bar, and Ling Nam Fried Siopao. Ling Nam Express can be found in the leading malls, including Robinsons Place Manila, Ayala Malls Cloverleaf, and SM North EDSA Bridgeway. Ling Nam Fried Siopao features the Original Hong Kong-Style Fried Siopao and can now be found in Metro Manila and Cebu.

Lester Yu, President and CEO of Fruitas Holdings Inc., expressed his enthusiasm for Ling Nam's expansion: "It is only the beginning of our fruitful expansion in the casual and formal dining space this year. We’re very much excited to bring Ling Nam’s authentic delicacies across the Philippines which our countrymen will surely love." Yu emphasized the company's commitment to customer satisfaction, citing Ling Nam's legacy spanning more than 70 years.

As of February 6, 2024, Ling Nam boasts a total of 34 stores nationwide, comprising 7 Ling Nam since 1950, 3 Ling Nam Express, 1 Ling Nam Noodle Bar, and 23 Ling Nam Fried Siopao outlets.
Other Relevant Information

Kindly refer to attached file for the full press release.


Fruitas Holdings Inc., listed on the Philippine Stock Exchange under the symbol FRUIT, is a leading operator of multi-format food and beverage stores in the Philippines. From a single Fruitas stall opened in 2002, the group now operates over 30 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Balai Pandesal, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, 7,107 Halo Halo Islands, Tea Rex, Soy & Bean, SHOU La Mien Hand-Pulled Noodles, and Sabroso Lechon. Certain Fruitas products are available for delivery in Metro Manila through CocoDelivery, accessible by reaching 0961 309 0909 via Viber, dialing the following numbers: (02) 8330 2889 (PLDT), 0961 308 0808 (Smart), and through balaimart.com, and in Metro Cebu. For more information, visit: http://fruitasholdings.com.

The foregoing disclosure contains forward-looking statements that are based on certain assumptions of Management and are subject to risks and opportunities or unforeseen events.

Actual results could differ materially from those contemplated in the relevant forward-looking statement and FRUIT gives no assurance that such forward-looking statements will prove to be correct or that such intentions will not change. This Press Release discloses important factors that could cause actual results to differ materially from FRUIT's expectations. All subsequent written and oral forward-looking statements attributable to the FRUIT or persons acting on behalf of the Group are expressly qualified in their entirety by the above cautionary statements.
Filed on behalf by:
Name Lerma Fajardo
Designation Deputy CFO & Comptroller