C00208-2024

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Jan 16, 2024
2. SEC Identification Number
CS200321240
3. BIR Tax Identification No.
227-599-320-000
4. Exact name of issuer as specified in its charter
CEBU LANDMASTERS, INC
5. Province, country or other jurisdiction of incorporation
CEBU CITY, CEBU, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
10TH FLOOR, PARK CENTRALE, B2 L3, JOSE MA. DEL MAR ST., CEBU IT PARK, APAS, CEBU CITY Postal Code 6000
8. Issuer's telephone number, including area code
(032) 2314870
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
COMMON SHARES 3,465,201,467
11. Indicate the item numbers reported herein
OTHER ITEMS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Cebu Landmasters, Inc.CLI

PSE Disclosure Form 4-30 - Material Information/Transactions References: SRC Rule 17 (SEC Form 17-C) and
Sections 4.1 and 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Cebu Landmasters opens lyf Cebu City, expands hospitality portfolio
Background/Description of the Disclosure

● lyf Cebu City is a brand of The Ascott Limited, catering to young and dynamic travelers. The new hotel presents 159 rooms and is strategically located near the metro’s iconic Fuente Osmeña Circle, which serves an integral role in the annual celebration of the vibrant Sinulog Festival.
● The opening of lyf Cebu City strengthens CLI’s hospitality portfolio while signaling the company’s confidence in VisMin’s growing tourism sector.
● Cebu Landmasters subsidiary CLI Hotels & Resorts now has 10 hotels with more than 1700 keys, three are fully operational including lyf Cebu City, one will open in March and another one by the end of the year.

Leading property developer in VisMin Cebu Landmasters Inc. (CLI) grows its expanding hospitality portfolio with the opening of lyf Cebu City, the listed company’s third operational hotel.

Designed to serve young travelers looking to immerse in local cultures, lyf Cebu City is located at CLI’s mixed-use property Base Line Center in mid-town Cebu near Fuente Osmeña Circle, a key venue of the vibrant Sinulog Festival held every January in the city. The hotel offers 159 rooms of One of a Kind (studio queen), Side by Side (studio twin), All Together (2-bedroom) and All Together (4-bedroom) units, while presenting convenient access to surrounding commercial and essential establishments.

“We are excited for the opening of lyf Cebu City that offers young travelers an exciting blend of modern accommodations and a dynamic environment unmatched in Cebu. CLI’s hotel portfolio is growing and we are happy to offer a unique experience to VisMin’s growing tourism market, ” says CLI Hotels & Resorts Director Mathias Bergundthal.

The new hotel serves as the first lyf property in the VisMin region, and the 2nd in the Philippines. A brand of global hotel operator The Ascott Limited, lyf (pronounced ‘life’) stands for “live your freedom,” the mantra of its target market of dynamic travelers.

The opening of lyf Cebu City brings CLI’s operational hotel count to three, following the launch of The Pad Co-Living last month with 258 rooms and Citadines Cebu City in 2019 with 180 rooms. Like the latter, lyf Cebu City is also operated by international hospitality group The Ascott Limited.

In its mission to strengthen its hospitality business, CLI also has partnerships with other international hotel operators, including Radisson and Accor, and with local players like the Abaca Group.

The opening of lyf Cebu City gives CLI 10 projects under its hospitality portfolio, which now features more than 1,700 keys and 316 rooms currently completed. Another hotel from the listed company is underway with the 200-room Citadines Bacolod City set to open in March 2024. Radisson Red with 144 rooms will also open by the end of the year.

Unaudited revenue from the listed company’s hospitality business shows a 67% increase year-on-year in 2023. The strong performance supports the study published last year by property expert Colliers International, with CLI remaining as the number one real estate developer in the VisMin region.###
Other Relevant Information

NOTE: The disclosure contains forward-looking statements and facts that are subject to considerable risks and uncertainties. These forward-looking statements include, but are not limited to, statements about known and unknown risks; uncertainties and other factors that may cause actual results to differ from expected future performance.
Filed on behalf by:
Name Clarissa Mae Cabalda
Designation Corfin/Investor Relations Manager