C07247-2023

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Oct 2, 2023
2. SEC Identification Number
CS201503014
3. BIR Tax Identification No.
008-961-476-000
4. Exact name of issuer as specified in its charter
FRUITAS HOLDINGS INC
5. Province, country or other jurisdiction of incorporation
QUEZON CITY, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
60 CORDILLERA ST. COR. E. RODRIGUEZ SR. AVE. QUEZON CITY Postal Code 1113
8. Issuer's telephone number, including area code
(02)884209447
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
FRUIT 2,133,680,000
11. Indicate the item numbers reported herein
ITEM NO. 9- OTHER EVENTS

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Fruitas Holdings, Inc.FRUIT

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

House of Fruitas acquires Foodpanda’s kitchen equipment to accelerate its own Fly Kitchen (cloud kitchen) business
Background/Description of the Disclosure

Manila, Philippines – Through its wholly-owned subsidiary, Fly Kitchen Inc., leading food and beverage community store and kiosk operator Fruitas Holdings Inc., listed on the Philippine Stock Exchange under the symbol "FRUIT," purchased top-notch cloud kitchen equipment which were formerly owned by Foodpanda, a well-known leader in food delivery services in more than 40 countries across 5 continents. The Company's dedication to superior quality and creativity in the cloud kitchen market is expected to be accelerated by this strategic initiative.

The dedication to pushing the limits of gourmet experiences and a passion for culinary artistry have been repeatedly displayed by Fly Kitchen through the various brands it had established such as Hatid Pinoy, Jade Express, Kanin at Sabaw, and more. The Company is prepared to expand its capabilities with the acquisition of the culinary equipment which Foodpanda previously utilized.

With the advanced kitchen technology, Fly Kitchen is now able to expand its menu with new methods, processes, and flavors. The use of cutting-edge equipment allows the company to streamline every aspect of its operations, from food preparation to presentation, resulting in even higher service and product quality. Additionally, the advanced kitchen equipment will give Fly Kitchen the freedom to experiment with new recipes which will excite the taste buds of its loyal consumers and new customers. Finally, the kitchen equipment will open the door for the company to collaborate with and prepare third-party brands which would fit well with its present cloud kitchen operations.

“We are pleased to announce this tactical purchase of top-quality kitchen equipment from Foodpanda. This decision reflects our dedication to providing outstanding gastronomic experiences to our patrons,” said Mr. Lester Yu, Fruitas Holdings President and Chief Executive Officer.
Other Relevant Information

Fruitas Holdings Inc., listed on the Philippine Stock Exchange under the symbol FRUIT, is the leading community store and kiosk operator in the Philippines. From a single Fruitas stall opened in 2002, the group now operates over 25 brands in its portfolio, which includes well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles, Sabroso Lechon, Soy & Bean, and Ling Nam. It recently launched Fruitas dairy-based ice cream and the Soy & Bean soy product line, including Soy & Bean soy-based ice cream, and is opening a number of Babot’s Farm,Soy & Bean and Balai Pandesal community stores. Certain Fruitas products are available for delivery in Metro Manila through CocoDelivery, accessible by reaching 0961 309 0909 via Viber, dialing the following numbers: (02) 8330 2889 (PLDT), 0961 308 0808 (Smart), and through www.balaimart.com, and in Metro Cebu. For more information, visit: http://fruitasholdings.com/

The foregoing disclosure contains forward-looking statements that are based on certain assumptions of Management and are subject to risks and opportunities or unforeseen events.

Actual results could differ materially from those contemplated in the relevant forward-looking statement and FRUIT gives no assurance that such forward-looking statements will prove to be correct or that such intentions will not change. This Press Release discloses important factors that could cause actual results to differ materially from FRUIT's expectations. All subsequent written and oral forward-looking statements attributable to the FRUIT or persons acting on behalf of the Group are expressly qualified in their entirety by the above cautionary statements
Filed on behalf by:
Name Lerma Fajardo
Designation Deputy CFO & Comptroller