C06998-2023

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Sep 20, 2023
2. SEC Identification Number
CS201320778
3. BIR Tax Identification No.
008-647-589
4. Exact name of issuer as specified in its charter
Century Pacific Food, Inc.
5. Province, country or other jurisdiction of incorporation
MANILA, PHILIPPINES
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
7/F Centerpoint Building, Julia Vargas Avenue cornert Garnet Road, Ortigas Center, Pasig City Postal Code 1605
8. Issuer's telephone number, including area code
(02) 8633 8555
9. Former name or former address, if changed since last report
-
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
Common Shares 3,542,258,595
11. Indicate the item numbers reported herein
Item 9: Other Events

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Century Pacific Food, Inc.CNPF

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Century Pacific’s unMEAT Ventures Down Under via Woolworths; Releases new innovations at Walmart USA
Background/Description of the Disclosure

Century Pacific Food, Inc. (PSE:CNPF), one of the leading food and beverage companies in the Philippines, continues to unlock opportunities in plant-based alternatives with ‘unMEAT’. The Brand recently planted its flag in Australia with its entry into Woolworths and expanded its range at Walmart USA.

Leading the charge of unMEAT’s global rollout is Greg Banzon, Executive Vice President and Chief Operating Officer of CNPF. He shared, “The thesis behind plant-based alternatives remains. Consumers want healthier and more planet-forward food choices. As a food company, we need to address these needs through innovation and reduce friction by making options more affordable and accessible.”

According to Banzon, the Company continues to see favorable prospects in the category. In Australia, plant-based food consumption is on the rise, with one in three Australians consciously reducing meat consumption.

Woolworths, Australia’s largest supermarket chain, now carries ‘unMEAT’ in 960 stores nationwide. The brand is likewise available on the retail giant’s e-commerce platform. ‘unMEAT’ entered the chain with its range of plant-based Luncheon Meat in shelf stable format, all priced at parity to luncheon meat analogs.

Meanwhile, ‘unMEAT’ continues to gain traction in the United States. Early in 2023, ‘unMEAT Luncheon Meat’ made its debut at Walmart in approximately 1,800 stores. Given the positive reception of consumers and robust performance of the launch, Walmart expanded the shelf stable range to provide more plant-based options to its shoppers. Three new innovations were added to the line, namely ‘unMEAT’ Meat-Free Chili with Beans, Chicken Style Chunks, and Roast Beef Style.

“Developing the plant-based alternatives category requires innovation, not just of the protein source but also the variety. Apart from reducing the price friction, we need to give consumers more points of entry through a wider selection,” said Banzon.

CNPF ventured into the plant-based sector in 2020 with the institutional launch of ‘unMEAT’ through an affiliate company, Shakey’s Pizza Asia Ventures, Inc. (PSE:PIZZA). This was followed by the launch of its frozen range in the domestic retail market in 2021. On the same year, to accelerate the brand’s growth, ‘unMEAT’ kickstarted its international rollout in select markets, namely the United Arab Emirates, United States, Singapore, and China.

To date, ‘unMEAT’ is present on the shelves of mainstream retailers such as Walmart, Albertsons, Harris Teeter, HEB, and Meijer in the US, Carrefour in the UAE, and FairPrice in Singapore, among others.
Other Relevant Information

Refer to the attachment.
Filed on behalf by:
Name Maria Rosario Ybanez
Designation Compliance Officer