C04606-2023

SECURITIES AND EXCHANGE COMMISSIONSEC FORM 17-C

CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER

1. Date of Report (Date of earliest event reported)
Jun 13, 2023
2. SEC Identification Number
A20003008
3. BIR Tax Identification No.
205-357-210-000
4. Exact name of issuer as specified in its charter
Max's Group, Inc.
5. Province, country or other jurisdiction of incorporation
Philippines
6. Industry Classification Code(SEC Use Only)
7. Address of principal office
3/F KDC Plaza, 2212 Chino Roces Avenue, Makati City, Metro Manila Postal Code 1230
8. Issuer's telephone number, including area code
(+632) 8424 2800
9. Former name or former address, if changed since last report
N/A
10. Securities registered pursuant to Sections 8 and 12 of the SRC or Sections 4 and 8 of the RSA
Title of Each Class Number of Shares of Common Stock Outstanding and Amount of Debt Outstanding
Common Shares 1,037,292,224
11. Indicate the item numbers reported herein
N/A

The Exchange does not warrant and holds no responsibility for the veracity of the facts and representations contained in all corporate disclosures, including financial reports. All data contained herein are prepared and submitted by the disclosing party to the Exchange, and are disseminated solely for purposes of information. Any questions on the data contained herein should be addressed directly to the Corporate Information Officer of the disclosing party.

Max's Group, Inc.MAXS

PSE Disclosure Form 4-31 - Press Release References: SRC Rule 17 (SEC Form 17-C)
Section 4.4 of the Revised Disclosure Rules

Subject of the Disclosure

Max’s Group Announces Management Changes

Background/Description of the Disclosure

Manila – Max’s Group, Inc. (“MGI” or the “Company”), the country’s largest casual dining chain, today announced management changes to re-align its focus to its customers as it further stimulates growth across all its business units.

MGI will be led once again by Robert F. Trota as President and CEO, reporting to the Board of Directors. In this role, the business units of Max’s Restaurant, Yellow Cab Pizza Co., Pancake House, Krispy Kreme, Jamba Juice, Teriyaki Boy, Sizzlin’ Steak, Dencio’s, and manufacturing arm, No Bia, Inc. will report to Mr. Trota. This change will take effect following the resignation of Ariel P. Fermin, current President, effective August 31, 2023.

Other Relevant Information

“Today’s announcement represents the continuing evolution of the business, relying on strengths we have developed and mastered throughout the years,” said Sharon T. Fuentebella, Chairperson, Max’s Group, Inc.

“Our course remains unaltered. The customer will always be at the center of what we do. Robert has over 20 years of experience in the food and beverage industry, and together with the Board and Management Team, we will ensure the Company’s goals are executed consistent with our Vision and Mission.”

Added Fuentebella, “Finally, I would like to thank Ariel for his innumerable contributions to MGI. He led the Company through one of the most challenging periods of our time. Through his leadership, MGI not only beat the odds during the pandemic, but refined the model for our existing business and established new opportunities in a fast-growing food retail category.”

Filed on behalf by:
Name Maria Rochelle Diaz
Designation Chief Financial Officer, Treasurer and Corporate Information Officer