Jollibee Foods Corporation (JFC), one of the largest Asian food service companies, today disclosed that the SuperFoods Group which owns Highlands Coffee and PHO24 signed agreements to transfer the assets of the PHO24 business to East-West Restaurant Concepts (Acquiring Company). PHO24 operates 14 stores (owned) in Vietnam. It also operates a pho factory in Vietnam. The franchise agreement for the operation of PHO24 stores in the Philippines was also terminated.
PHO24’s operating assets shall be transferred from SuperFoods Group to the Acquiring Company, which is a wholly-owned subsidiary of Viet Thai International Joint Stock Company (VTI). VTI is the partner of JFC’s wholly owned subsidiary, JSF Investments Pte. Ltd. (JSF) in the SuperFoods Group.
The JFC Group will concentrate its resources in building and growing its new businesses: Tim Ho Wan, Yoshinoya and Milksha.
The JFC Group has a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in Mainland China. It opened its first Michelin-starred Tim Ho Wan restaurant in Shanghai’s Changning District in September 2020. Tim Ho Wan is targeting to open 100 restaurants within the next few years in China, which remains one of the JFC Group’s four pillar markets. It currently has 16 stores in Shanghai and 2 in Beijing.
In October 2021, the JFC Group completed its 50/50 joint venture with Yoshinoya International Philippines with a plan to open 50 stores in the Philippines in the long-term. Yoshinoya is a beef bowl business based in Japan and one of the largest and most recognized Japanese restaurant brands globally. The joint venture, Yoshinoya Jollibee Foods, Inc. is the franchisee of Yoshinoya in the Philippines. It has 7 stores in the country.
In February 2022, the JFC Group, through its wholly owned subsidiary, Jollibee Worldwide Pte. Ltd. (JWPL) completed the acquisition of 51% stake in Milkshop International Co. Ltd. (Milkshop). Milkshop owns Milksha, a popular Taiwanese bubble tea brand with 283 outlets in Taiwan (260), Hong Kong (11), Australia (3), Canada (1), Singapore (7) and United Kingdom (1). The JFC Group, together with Milkshop’s Founder, plans to grow the Milksha brand globally.
JFC will continue to drive strong sustainable profitable growth of these new businesses, along with its other businesses in the years ahead.
At the end of January 2023, the JFC Group was operating 6,481 stores worldwide: 3,280 in the Philippines and 3,201 in international: 520 in China, 383 in North America, 305 in EMEAA, 639 with SuperFoods mainly in Vietnam, 1,071 for CBTL and 283 for Milksha. Its largest brands by store outlets worldwide are Jollibee with 1,585, CBTL 1,071, Chowking 613, Highlands Coffee 609, and Mang Inasal 573. ************************************************************************************* |